Purpose Is the Key to Culture and Employee Experience
Most of us get up and go to work every day because we want to do something that helps. If we’re spending 8 to 12+ hours of our day at work, we want that time to matter — to make people’s lives easier, better, healthier in some way.
And yet, over the past few years, it hasn’t always been easy to show up in the ways we’d like. Whether you’ve been:
Navigating illness or loss
Locked down at home
Helping kids learn at the kitchen table
Caring for neighbors or loved ones
Showing up as an essential worker, risking your own health
Grappling with the realities of social inequity, discrimination, and unrest
Taking on back-to-back Zooms
Trying to keep all the moving parts of your life from unraveling
No matter your exact experience, we’ve all shared the reality that the last few years have been anything but easy.
So, what does matter most?
That’s the question rising from this moment in time — what matters most?
We’re hearing this question echo through workplaces, families, and communities. As we reimagine how we work and live, people are taking stock of what they’ve learned, what they want to bring forward, and what they’re simply no longer willing to go back to.
This question is at the heart of every culture initiative we’re supporting right now. Leaders are asking:
How do we help people feel connected to their work and each other?
How do we foster engagement, creativity, and focus?
How do we make decisions and build culture in a time of ongoing uncertainty?
My answer — and I believe this with every fiber of my being — is this:
Purpose.
Purpose = Your Core Gift
We define purpose as your core gift — the unique contribution that only you can make, because of your particular blend of strengths, values, perspectives, and lived experience.
To be clear:
Purpose is not your job title or your role.
Being a manager, a nurse, a parent, or a founder may be how you bring your purpose to life — but they are not your purpose itself.
Purpose is the light you carry. The thread that runs through your life. The thing that, when you’re connected to it, makes everything click into place.
Why Purpose Matters — Especially Now
Research shows that people who are connected to their purpose are more:
Engaged
Productive
Creative
Resilient
Focused
Fulfilled
They even tend to live longer.
After 15+ years of helping leaders connect with and activate their purpose, I can say there is real magic in this work. It’s a process of uncovering what’s already within someone — and when they begin living from that place, everything shifts.
People who live from their core gift:
See opportunities they didn’t notice before
Make clearer, more aligned decisions
Contribute more confidently and fully
Bounce back more easily when life gets hard
Live and lead with intention
In a world that often feels fast, overwhelming, and chaotic, there is something powerful about discovering that your greatest anchor — your compass — already lives within you.
Purpose Is the New Superpower
As organizations rethink culture and employee experience in this new era of work, purpose is becoming a critical driver of success.
We believe that companies who actively support employees in connecting with their individual, team, and organizational purposes will create the strongest, most resilient cultures — and the best places to work.
Want to unlock human potential?
Start with purpose.
Want better retention, clarity, creativity, collaboration?
Start with purpose.
Want to build a culture where people thrive?
You know what I’m going to say.
Ready to Explore Purpose?
We’ve been doing purpose coaching with leaders and teams for more than 15 years — and we offer retreats, workshops, and coaching experiences that help people name and live from their core gift.
Curious about what this could look like for you or your team?
Book a call to chat with us
Join us for a Power of Purpose retreat
Or sign up for one of our complimentary 30-minute “One Thing” coaching sessions — bring us one question or challenge, and we’ll get you started with practical strategies and tools
Purpose isn’t a luxury. It’s a foundation.
And we’d love to help you find yours.
